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Tuesday, March 18, 2008

Three Types of Web Design Optimization

For small business owners, the key to do-it-yourself website promotion involves three types of web design optimization. Your search engine optimization goes beyond what visitors view displayed on your website, so our advice is looking at these seo optimization techniques:

  • Code optimization accessed by search engines only
  • On-page content optimized for seo and visitors
  • Off-site promotional services for seo and backlinks

Within your design code in html or xhtml you may improve your small business site popularity and ranking by including key code features. Search engines only access the code, so be sure to use title tags with keywords and a proper meta description in a complete sentence. Each will improve your seo if you avoid using your company name and focus on what you do.

On-page content includes H tags for headings (h1) and subheadings (h2-h6), and then keywords within the text content, especially at the beginning of each opening sentence of each paragraph, and again in the last paragraph of your site. People are more likely to search on your product or service rather than your company name, so my advice is placing your company name in the second paragraph or last sentence of the first paragraph rather than at the very beginning of each page.

Off-site promotional services include web directories, blog directories, and web 2.0 social sites for establishing natural backlinks that act as votes for your site when found by search engines.

Do well on these three types of web design optimization techniques, and your small business website will be a step ahead of the competition.

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Roger Degerstrom • www.coderepair.com
478 Autumn Trail, West Palm Beach, Florida 33410