Letting a website sit idle by not adding content often enough may force it to die off within a few months, and it will never receive an esteemed ranking with Google or other search engines. Another important point is that having improper keyword density, or KD, is just like having no keywords in your site at all. A low keyword density will get you penalized, and too many or “stuffing” keywords into a page will be picked up on by search engines as well. It’s wrong to try to use deceptive practices in order to reach page one of Google.

Blogging with original quality content as often as possible is important, even if it is only once or twice a month, but obviously, the more posts the better. Search engines know if content has been added, and reward those who add fresh content on a regular basis. Also, an appropriate keyword density of around 4 percent is rather important to optimize your search engine optimization, or SEO. Keyword density is a percentage ratio of number of instances of a keyword on a single web page, divided by the total number of words on that page. Keyword density can be easily calculated by a downloadable program from a site known as Dupefree Pro.

Blogging approximately once or twice a week can improve your page ranking because blogs give search engines more resources for visitors to link to your page. Also,it will give you an edge over the 90 percent of small business website owners who do not blog regularly, and the page ranking, or PR, of your small business website is more likely to increase. Again, maintain a keyword density at or close to 4% in order for search engines to find you more often, and your stats with Google will undoubtedly improve greatly.

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