One of the first obstacles to overcome upon beginning a small business website, is the creation of your main page. You only can make one first impression, so the challenge is to make a positive one and draw your potential customers into your small business with good search engine optimization.

Depending whether you need a dynamic or static small business website will determine the work or cost it will take to launch. Static websites generally just sit there and have no options for interaction except for email. Static sites may not generate traffic, but are cheaper to run. Dynamic small business websites include secure and advanced online functions such as ecommerce, shopping carts, secure login, and generally need maintenance such as adding products and adjusting prices.

Important content contained in dynamic small business websites may include text, graphics, photos, audio, video, music, logos, trademarks and other artwork. You may or may not need all of these types of media, but you should maintain a simple message, positive first impression and a professional design. If you do, you may need a dynamic website design, and the proper decision may improve search engine optimization.

Deciding between a static and dynamic small business website depends on how much information, time and effort you want to put into your site. Static sites generally are for information purposes and just sit there, where dynamic ones usually use more functions. Gearing your small business product or service accordingly will determine whether you get the search engine results you desire.