The importance of tracking stats is to know which of your pages have been visited, and how long visitors stay on your site so a small business owner can adjust the web content to match the interest of the visitor, thus increasing search engine optimization.

Every “hit” a site gets leads a trail back to the search word the visitor used in Google or MSN in order to find your small business website. This is important to find out how search engine optimization works and how you’re indexed, so you can use those words more often in order to attract more traffic to your website.

The point of a site does not only revolve around the volume of website traffic, because high traffic is useless unless those visitors convert into paying customers. Having a “Benefit Statement”, or defining a purpose for your website is important. Think, “How will someone benefit by visiting my site?” At the same time, realize that the visitor is thinking, “What can this product or service do for me?” Show the best aspects of your site on your main page and try to solve a problem for them.

There are stat tracking services to analyze popular pages, such as statcounter.com, goingup.com and onestat.com. A piece of code can be put on the bottom of the html pages of your small business website to track your traffic. Showing the number of hits at the bottom of your web page may work against a small business website owner in some cases, because a high number may seem unrealistic, and a low number may show a website as unpopular. Popular term searches, what terms were used for people to find your site and other important statistics may be viewed as well.

The results of tracking your website stats can help small business website owners tweak their sites to get the optimum results for search engine traffic optimization. Your stats will determine whether you have search engine optimization for your small business website down to a science, and help search engines recognize your website better.