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Wednesday, March 11, 2009

Stickiness for Effective Websites

Stickiness is necessary for a website to be effective, sometimes websites die off quickly because of lack of stickiness. Stickiness can be enhanced within your webpage as well as in blog posts. Successful blogs depend upon having loyal readers who come back on a regular basis. Creating a groups of loyal readers is based on quality information in your posts, and keeping your blog content original and interesting.

First of all, understand what stickiness is and how to increase it in your website. Stickiness is defined as "The amount of time spent at a site over a given time period". Stickiness is anything about a website that encourages a potential customer to stay longer and return on a regular basis, and is measured by the average minutes each month that website visitors spend at a website, and sometimes measured by "page views". Website stickiness is a comparison of number of visits to a webpage (repeat usage) versus the time spent per usage (session stickiness). A website is considered "Sticky" if someone is encouraged to stay for a period of time and returns regularly. Provide wanted content, allow site personalization and invite user feedback with a "comments" section. Indicators of loyalty and site views are very important measures that websites can offer advertisers.

Stickiness for effective websites means that more people will be attracted to your site and remain there longer. Stick to the topics and stay focussed to go in-depth on single subjects. By increasing your website's stickiness you can increase your webpage's popularity and page ranking.

Read more about Search Engine Optimization

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