“Web Design” and “Website Design” key phrases come up as 2 different indexes in a Google Search. Deciding on which website key phrase to use depends on what traffic you want it geared for, and can affect how much traffic your website receives. The same is true for any business niche. By using a more popular key phrase, your small business website can get more traffic and most likely receive more potential customers.

Since more people search on Google for “Web Design” rather than “Website Design”, it would make more sense to use the shorter version (if your small business website was geared around this type of business). The reason for this is because those searching for this type of business are more likely to use the shorter key phrase, rather than the longer one. This factor can help decide what key words and phrases to incorporate on your small business website design. Strategize key words and key phrases for your website, search them, and see what keywords are used by your competition.

For small business website owners to understand which keywords and key phrases to use, it makes sense to choose some of the most common searches done in Google within one’s niche. By using more popular keywords and key phrases, a small business website owner can drive more traffic to their website.