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Saturday, May 9, 2009

Tracking Website Statistics

Tracking website statistics is important research for any small business website owner to make choices about the interests of the buyer. By analyzing traffic data such as how people arrive on your website, how long they spent on your page, the volume of traffic and trends for your visitors, small business website owners can adjust their online marketing strategies.

If visitors tend to "bounce" quickly from your site, the reason may be because your website doesn't have enough ."Stickiness". This could mean the website doesn't answer the question, "What can this website offer me?" The website needs to fulfill a need for the visitor, and give them a reason to inquire in your services.

If you see that most people arrive on your website on Tuesdays and Thursdays, perhaps it would be a good idea to write posts on those days, or just before, and link those posts into your site. This could draw more of your traffic in, and give you more of the edge against your competition through proper online marketing for your website.

Use Statcounter to track website stats, visitors, traffic, time spent on each page, where visitors are referred from, and use this data to adjust marketing strategies. Your results could include more traffic, potential customers, and clients being lead to your website.

For more on tracking website statistics, this article could be helpful:
"The Importance of Tracking Stats"

Statcounter Visitor Traffic Tracking Site

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