Blogger to WordPress Blog Conversion

The previous custom cms website launch for Masterson Construction earlier this month included an announcement that a matching blog was planned and involved performing a Blogger to WordPress blog conversion. The general contractor matching WordPress blog has been converted and launched.

During evaluation of the blog content it was decided to enhance the seo, or search engine optimization, of all the posts going back two years. Post headlines, URLs, and on page content was changed to improve the seo value. To maintain rank value of these aged pages, custom 301 redirects were included in the htaccess file to forward external links pointing to old file names to the new file names created in the redesign. In addition to posts, labels became categories, plus archive file names all required redirects to maintain the existing seo value, as well.

Moving the existing blog to WordPress provides ease of use and near perfect xhtml code quality, plus optional plugins that were easy to install for added functions of social bookmarks, seo automation, and automatic database backup operation. While Blogger is fine, and my choice for a blog platform, WordPress is considered superior especially for site owners without advanced technical skills.

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Custom CMS Redesign Project Launch

Tags: blog blogger design wordpress conversion web design news launch