This post is dedicated to some common mistakes that may make your website hard to read. A hard to read website can send your website visitors away to other pages listed in their index of search results. The idea of having a website is keeping your visitors on your page and getting them interested enough in your products or services to contact you. Avoiding these common mistakes that make your website hard to read may help.

Appropriate contrast between text and background is important so your content can be read easily. You don’t want your website visitors squinting to see what you write, so make text as readable as possible with high contrast against the background.

Don’t tire out your reader by writing long paragraphs. By breaking up the text into shorter paragraphs and using headings to break up the page, you give your reader the ability to scan your website page much easier.

Avoid using wide columns so your reader’s eye doesn’t get lost following a long line of text. Divide your text into multiple columns or use right and left margins to fit everything on the screen.

Highlighting with bold, italics, bullet points and hyperlinks can break up your paragraphs as well. Draw your readers into your website by linking to other pages that have a common theme with what you are writing about.

Avoid long website pages and using too many navigation links because this is just too much for the reader to take in. Keeping a minimum of links could keep your readers from being overwhelmed by so much to choose from.

Avoid these mistakes that make your website hard to read and you may find that your visitors will stay on your website longer when you track your stats. Visitors that stay on your website longer are more likely to use your products and services because they are impressed with how comfortable your website makes them feel.

Read more on related subjects on my blog:

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The 7 Best Website Optimization Techniques
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