The comparison between Pay Per Click (PPC) and search engine optimization(SEO) brings up the question of which one would be more profitable to use. Choosing the proper way to drive traffic to your website involves research, although I tend to lean towards Natural Methods of Search Engine Optimization.

Pay Per Click advertising is used on websites to increase traffic by paying for keyword phrases related to a target market. Advertisers pay their host only when their ad is clicked on and usually use a fixed price per click rather than a bidding system.

Using natural methods of search engine optimization tends to be a more permanent method to have a website that is indexed well in search engines. By obtaining the proper keywords, keyword density, updated original content, inbound links and avoiding duplicate content in your website, there is no need to pay for PPC advertising. These natural methods could far outweigh using paid advertisements in order to get more traffic to your website.

Although there are hundreds of Pay Per Click search engines to buy traffic from, search engine optimization could be a better choice for getting traffic to your website. However, should you decide to go with Pay Per Click advertising, here is the top 8 search engine list you could consider:

7Search
ABCSearch
Google AdWords
Marchex AdHere
MIVA
MSN AdCenter
SearchFeed
Yahoo! Search Marketing