Pay Per Click is Temporary--SEO is Forever

The comparison between Pay Per Click(PPC) and search engine optimization(SEO) brings up the question of which one would be more profitable to use. Choosing the proper way to drive traffic to your website involves research, although I tend to lean towards Natural Methods of Search Engine Optimization.

Pay Per Click advertising is used on websites to increase traffic by paying for keyword phrases related to a target market. Advertisers pay their host only when their ad is clicked on and usually use a fixed price per click rather than a bidding system.

Using natural methods of search engine optimization tends to be a more permanent method to have a website that is indexed well in search engines. By obtaining the proper keywords, keyword density, updated original content, inbound links and avoiding duplicate content in your website, there is no need to pay for PPC advertising. These natural methods could far outweigh using paid advertisements in order to get more traffic to your website.

Although there are hundreds of Pay Per Click search engines to buy traffic from, search engine optimization could be a better choice for getting traffic to your website. However, should you decide to go with Pay Per Click advertising, here is the top 8 search engine list you could consider:

7Search
ABCSearch
Google AdWords
Marchex AdHere
MIVA
MSN AdCenter
SearchFeed
Yahoo! Search Marketing

Tags: advertising pay per click ppc search engine search engine optimization seo website

Tips Designing a Fast Loading Website

For effective website design I tend to follow these tips to design a fast loading website. Website visitors won't usually have the patience for a site to load and skip to the next one in search results. A fast loading website can help avoid missing out on potential customers who who don't want to wait for a website to load.

Minimal Number of Images
Minimize the number of images you use on a website and make them simple because load time is more important than a flashy site.

Optimize Your Images
Make sure images are in gif or jpeg format and minimize the image size for fast loading.

Minimal Animated Gifs
Animated gifs can take a long time to load and can distract your website visitors. Using smaller animated gifs could be used to redirect your visitor's attention to a particular section of your website.

Small and Simple Icons
Avoid large and bulky images because they slow down loading time significantly.

Background Images Instead of Big Images
Using background images for headers and footers reduces the size of the web page, and decreases loading time.

Use CSS Stylesheets
CSS stylesheets can create pleasant text effects and rollovers and still maintain a fast loading website with simple yet good looking text effects.

Utilize Flash Sparingly
Using minimal flash can help your website load faster as well. Flash may slow down loading time for your visitors, and they might just move on to the next website in search engine results.

Design Mostly With HTML
Use HTML as much as possible, using tables, simple fonts, CSS stylesheets and minimize gifs, Flash and bulky images.

Next you can check your load time and get a free evaluation of your website at WebsiteOptimization.com to improve website performance. This tool helps calculate download time, web page size and composition, and incorporates latest, best practices of optimization, web page size trends and guidelines, and website optimization techniques.

Have a look at my website for more about Websiteoptimization.com at my Website Speed Diagnosis Report page.

Also have a look at these other tips on my blog:

Tips on Writing Blog Posts
Tips on Using Twitter for Business
The 7 Best Website Optimization Techniques

Tags: fast loading fast loading website website

Custom CMS Website Design Advantages

The custom CMS website design advantages offered by CodeRepair make us the obvious choice for website design. By choosing CodeRepair to handle your website design, you'll find the advantages far outweigh our competition. By using a custom CMS website design, you'll have more control over the look and content of your website.

CMS Website Design is short for Content Management System. Content management systems have many advantages over static web pages, and CodeRepair can make it a reality for your business.

Adding content often is important to have a well functional small business website. The idea is to be indexed by search engines, attract traffic to your website, and turn that traffic into paying customers. That's what custom CMS website design with CodeRepair is all about.

A custom CMS website design gives the small business website owner the option of adding pages without hiring a webdesigner, so you invest your time, not your money. Even if you don't have the time to write content, the option is still there for you to hire someone else to do so.

Custom CMS website design systems create web pages in perfect or near perfect HTML code, therefore enhancing your load time and search engine indexing. This can help you receive more traffic, and more potential customers.

By letting the experts at Coderepair handle your webdesign, you'll find you're getting a website worth $5,000 to $10,000 for a fraction of the cost. For more about our package options, visit our custom website design pages on this site.

Tags: cms content management system custom cms search engine small business small business website webdesign web page website website design

Custom CMS SEO and Google SERPs

The custom cms web design launch one month ago for Haggetts Aluminum in Central Florida provides evidence of the value of natural methods of search engine optimization, or seo. The new site as launched in June 2009 proves the value of our custom cms seo and Google SERPs (Search Engine Result Pages). Some designers overpromise, yet we never tell clients we guarantee page one results in Google or the other major search engines.

After email feedback from the client about new sales, viewing site visitor statistics, and checking generic key phrase searches, the following search terms show the customer's website on Google page one:

• orange county aluminum awnings (#1 on page one)
  
• clamshell awning florida
  
• clamshell aluminum awnings
  
• osceola aluminum awnings
  
• osceola county aluminum awnings
  
• central florida aluminum awnings
  
• florida aluminum awning manufacturer
  
• kissimmee aluminum awnings
  
• kissimmee mobile home awnings
  
• mobile home awning installation in florida
  
• central florida awning factory
  
• pictures of aluminum awnings
  
  

This success is really remarkable when compared to 1-2 years ago when new websites faced what some call the "sandbox" or waiting period before a site becomes trusted. Obviously Google has fine tuned their algorithms to determine credibility and trust early in the life of a new website domain.

Our natural methods of seo means another happy customer success story when it comes to custom cms seo and Google SERPs.

Tags: benefit cms custom cms seo search engine optimization

Visitors Into Customers-A Call To Action

The idea of driving traffic to a website is not only to get them there. What do you want them to do once they are there? The plan should be to give your potential customer a "Call to Action" and answer the question: "What can this company do for me?"

Your website has to be there to help solve a problem for your potential customer. They have to think that your product or service can undoubtedly make their life easier. Lay out the benefits of your company, and the disadvantages of being without your product or service. Make plans in your writing and marketing strategies to draw your traffic in and make them interested in what you are all about.

Stickiness and natural methods of SEO should be used to drive traffic to your website, and turn them into return customers. By giving your website visitors benefits of your product or service, the chance of having more return customers could be greater.

Related Articles:
Key Fundamentals of Website Content
Small Business Website Home Page Advice
Obtaining a Winning Website
The Importance of Market Branding
The Best 7 Website Optimization Techniques

Tags: customer website

Advantages of CMS In Website Design

The advantages of CMS in website design revolves around the option for a small business website owner to add content as often as desired. Unfortuantely, I find about 9 of 10 small business website owners do not add content even when given this opportunity, due to the busy schedule of running a business.

By using a CMS system to give small business website owners access to add original content as often as needed, the website owner can add or edit existing content to keep their website up-to-date. Adding content means more pages are added to the site, whether it's in a blog or main site content, and more pages helps a website rise up in the rankings of search engines. This feature of CMS can then only become a positive feature for a website owner is if it is taken advantage of.

By giving the small business website owner the option to add content as often as possible, new pages are added to the site. New pages means more indexing by search engines and therefore a better chance of rising up in search rankings.

Tags: cms content small business website small business website owner website website owner

Whitehat SEO and Blackhat SEO Methods

Comparing whitehat SEO and blackhat SEO methods involves understanding of the terms. Picture the good guy and the villain in old western film. The difference in whitehat and blackhat SEO are comparatively the same.

Whitehat techniques use usability to give a website page better standings in search engines by keeping the user in mind with no tricks for deceptive means of rank boosting. Whitehat SEO methods are more favored and usually have longer lasting effects than other methods.

Blackhat methods use tricks to get SEO results, such as buying backlinks to a website. Google's algorithm's can detect whether linked sites are relevant to each other, and may ban websites that use these practices. Websites that use Blackhat SEO methods usually don't last very long, and aren't good for long-term SEO results.

In comparing whitehat and blackhat methods for SEO, obviously whitehat methods outweigh blackhat ones. It may take more time to use proper actions to help your website's SEO, but in the long run it will be well worth it. Don't let the end justify the means because Google punishes deceptive promotion practices and can ban a website for it.

Tags: blackhat google seo website whitehat

Tracking Website Statistics

Tracking website statistics is important research for any small business website owner to make choices about the interests of the buyer. By analyzing traffic data such as how people arrive on your website, how long they spent on your page, the volume of traffic and trends for your visitors, small business website owners can adjust their online marketing strategies.

If visitors tend to "bounce" quickly from your site, the reason may be because your website doesn't have enough ."Stickiness". This could mean the website doesn't answer the question, "What can this website offer me?" The website needs to fulfill a need for the visitor, and give them a reason to inquire in your services.

If you see that most people arrive on your website on Tuesdays and Thursdays, perhaps it would be a good idea to write posts on those days, or just before, and link those posts into your site. This could draw more of your traffic in, and give you more of the edge against your competition through proper online marketing for your website.

Use Statcounter to track website stats, visitors, traffic, time spent on each page, where visitors are referred from, and use this data to adjust marketing strategies. Your results could include more traffic, potential customers, and clients being lead to your website.

For more on tracking website statistics, this article could be helpful:
"The Importance of Tracking Stats"

Statcounter Visitor Traffic Tracking Site

Tags: online marketing small business website traffic visitor website

Benefits of Perfect XHTML Code

The benefits of perfect code in XHTML are an unparalleled strategy in web design for small business website owners. By incorporating SEO strategies for improved page ranking, top search results and accessibility, a small business website can attain more business online.

Flash videos that have no video titles online cannot be read by search engines, therefore resulting in code errors. The same applies for pictures without titles associated with them because they aren't indexed with Google and show up as errors when you validate the code. When a website is written in XHTML with perfect code, the chance to receive more traffic increases, and potential customers can grow in number. Coding for the future to avoid deprecated code should decrease the amount of errors that show up on a website both today and tomorrow.

The benefits of perfect code in XHTML can increase traffic, page ranking, number of indexed pages in search results and decrease loading time. Since there is no substitute for writing websites in XHTML with perfect code, this practice can be deemed as very valuable.

Tags: perfect code small business website website xhtml

Getting A Website to Google Page One

Getting a website to Google page one is not something I would ever promise a client because it is something that takes time, hard work and patience. Small business website owners should realize you can't launch a website, kick back, and expect the money to roll in. By using the appropriate techniques, appearing on Google page one really is achievable.

Several factors are taken into consideration by search engines in order to decide what pages are indexed in the top rankings. A high number of pages and inbound links, appropriate keyword density, a blog, an RSS feed, and an appropriate length title, description and number of keywords are important factors. Using non-deceptive means of enhancing my own website, this site ranked on Google page one for over 30 searched key phrases, and THIS POST for position #8 out of 571,000,000 hits, the moment I published it.

Getting a website to Google page one by using non-deceptive tactics for page ranking is a key in attaining more traffic for small business website owners. Attaining more traffic leads to more potential clients, which leads to return customers, and soon your business can grow through your website.

Add a Blog to Your Website

Tags: google keyword density page ranking website

The 7 Best Website Optimization Techniques

The 7 best website optimization techniques for good search results involves many attributes of your website design. Marketing strategies for small business website owners begins with good writing techniques. Gain traffic and return customers by incorporating tips from professionals who have had good results.

Having good content that keeps readers interested gets people involved in what you write about. Getting your website bookmarked is a compliment that comes with fresh content.

Getting quality links from other related sites helps small business website owners gain popularity. Let other sites know you are there by linking to them and hope for reciprocation.

Appropriate website title, keywords and heading tags are heavily weighed by search engines. These should always relate to the on page content and be general enough to draw traffic for a wide variety of phrases.

Keyword Density is important for ranking better in search engines. Keep it an appropriate percentage and make sure your website uses relevant content as related to your keywords.

For larger sites, a sitemap is a good idea to help both visitors and robots find and index content on your website. Name it "sitemap.xml" and search robots will be able to find your files efficiently.

Meta tags do matter to rank well, get indexed, and for visitors to find your website. With appropriate page and post titles, small business website owners can get visitors to click on their search listings more often.

Age of a domain and keywords included within it matter as well. Having a domain that includes keywords you're interested in ranking for lets search engines know your content is relative enough for search engines to index often.

Some of the best website optimization techniques can help a small business website owner obtain a winning website to get more visitors and customers for their business. By incorporating these techniques, a website may rise in the rankings to be found by more people online.

Read more about Search Engine Optimization and read my entire article on Natural Methods Of Search Engine Optimization at Earticles Online.

Also have a look at these other tips on my blog:

Tips Designing a Fast Loading Website
Tips on Writing Blog Posts
Tips on Using Twitter for Business

Tags: keyword optimization search engine sitemap website website

Understanding "Bounce Rate"

Why visitors "Bounce" from your website involves understanding the term first. Bounce rate percentage represents initial visitors that "bounce off" to another website rather than continue to other pages within the website. Bounce rate means the number of people who land on a website and didn't give it one single click.

Bounce rate helps understand how and where to change your website to improve stickiness. By lowering your bounce rate and increasing stickiness of your small business website, you can turn visitors into return customers. The higher the "bounce rate" is determines that visitors come to your website, see nothing of value and move on, probably to your competition's websites.

Keep your bounce rate low by strategizing what needs to be improved with your website to increase stickiness, and most likely find that more of your potential customers may contact you for your products and services on your small business website.

Stop Bouncing Tips For Website Success

What is Bounce Rate and Why it Matters

Tags: bounce bounce rate small business small business website stickiness website

Sitemaps For Your Website

A sitemap is a webpage list overview to aid in website navigation for visitors and search engine bots, usually for larger websites. It can be a webpage that lists the pages on a website, organized by importance or navigation order, rather than an alphabetical order list index which is known as a "site index".

Sitemaps improve SEO ensuring every webpage can be located, and provide content overview in a glance which helps visitors navigate around your website. They are particularly useful for stickiness because instead of a visitor arriving and "bouncing" from your website, a sitemap may help engage your visitor and interest them into other pages of your site.

Sitemaps for your website offer easier navigation, more stickiness, increased SEO, and a clear layout of what your website contains. Once a website reaches 50 to 100 pages, it is recommended to add a sitemap in order to give it effective navigation.

Have a look at my Webdesign Resources Sitemap for this website.

Related Resource:
"Add a Google Searchbox to Your Website

Tags: navigation seo sitemap website

The Top Websites Indexed by Google

I recently did a project analyzing and comparing some of the top 10 websites indexed by Google with certain key phrases. The purpose of this study was to figure what key factors affected a high page ranking in Google, and how to tweak my own website to gain a competitive edge over the competition.

In taking each website, running it through Website Grader, validating the code, and reviewing the results, a few factors were consistent. The top sites had hundreds, thousands, even hundreds of thousands of pages and inbound links, and maintained top positions in Google despite of missing or too many keywords and descriptions. Also noted were sites with an older domain age and longer time until expiration were given higher priority in Google indexing. These factors seemed to affect a website in a positive manner, despite imperfections in code.

Regardless, my theory is that optimizing the source code for as few errors as possible and correct numbers of characters and keywords contained is important to obtain a winning website. Combining this with a pleasant layout, color scheme, and effective business strategy can turn more of your visitors into repeat customers.

Tags: code google keyword website

How I Hit Google Page One in Two Months

Getting to Google page one in two months for over 30 key phrases was a surprise to me. Although I'd never promise a client the same results, I could touch on some points that are rather important to achieve a similar outcome.

Having an aged domain aided in reaching Google page one because it established seniority, even though nothing was posted for a while. Using appropriate methods for search engine optimization helped this website too. By using appropriate keyword density, adding content often and writing to solve a problem, my website has reached excellent rankings with Google.

Some things I didn't do helped page rankings as well. By not using deceptive methods to attract traffic such as stuffing keywords or buying inbound links, Google doesn't punish my website for deceptive practices. In doing research of the top 10 sites for given keywords, I've noticed a couple things in common, including a high number of site pages and inbound links, but Google rewards those who don't try to deceive.

By using appropriate methods of search engine optimization to reach page one rankings in Google in only one month of effort, I've received more traffic, which translates into more potential customers and clients.

Add a Blog to Your Website

Tags: google search engine optimization keyword density page ranking keyword website traffic

Web Design and Website Design

"Web Design" and "Website Design" key phrases come up as 2 different indexes in a Google Search. Deciding on which website key phrase to use depends on what traffic you want it geared for, and can affect how much traffic your website receives. The same is true for any business niche. By using a more popular key phrase, your small business website can get more traffic and most likely receive more potential customers.

Since more people search on Google for "Web Design" rather than "Website Design", it would make more sense to use the shorter version (if your small business website was geared around this type of business). The reason for this is because those searching for this type of business are more likely to use the shorter key phrase, rather than the longer one. This factor can help decide what key words and phrases to incorporate on your small business website design. Strategize key words and key phrases for your website, search them, and see what keywords are used by your competition.

For small business website owners to understand which keywords and key phrases to use, it makes sense to choose some of the most common searches done in Google within one's niche. By using more popular keywords and key phrases, a small business website owner can drive more traffic to their website.

Tags: business website keywords key phrases niche small business small business website traffic web design website design website

Social Media Marketing to Improve Traffic

Using social media marketing to improve traffic to a small business website can be both advantageous and profitable. Some approaches include the small business website owner to write about what people care about, start a buzz on Twitter and Facebook, use social bookmarks, and share with like-minded individuals.

If you write about something that interests people, your post may have a better chance being picked up on the internet. Posting on Twitter, an amazing resource for spreading news, links and current events, can incorporate small business website owners into a web of followers. Using social bookmarks such as Digg, Zimbio and Blogflux will incorporate multiple blog resources to bring small business website owners traffic to their site. Sharing content with like-minded individuals may translate to greater traffic to a small business website also. Video, linking, email and podcasts are some other good media devices which can spread your word as well.

Using social media marketing to improve visitor hits is helpful to increase internet traffic to any small business website. A small business website owner should include as many types of media that is relevant to aid in the constant forge ahead to page one of Google.

Tags: business social media marketing small business website twitter website

Obtaining a Winning Website

Obtaining a winning website invloves consideration of multiple factors. With well over 150 million websites online now, trying to come up with a winning site is close in comparison to winning the lottery. Some try to see the forest through the trees, while others spend their time studying the individual atoms that make up the bark. The trick is finding a balance between the two, combining them and perhaps raise your chances of ranking close to page one.

Sometimes finding a niche that has little competition may aid in receiving a decent page ranking, and other times techniques to increase SEO can help too. With about 1.3 billion internet users to date (doubling every 5.32 years), chances are someone will find your website. Balancing pleasant design, creativity, perfect code, accessibility, and adding content often, both original and high quality, can greatly increase a website's SEO. Combine these attributes and control the "lottery" to increase your small business website's chances, keeping in mind that the objective is getting to Google page one.

Obtaining a winning small business website involves an immense combination of criteria for any site owner. The balance of webdesign techniques may aid in the traffic and page ranking a site receives. Though there is no magic formula for the perfect webpage, incorporating multiple techniques can help small business website owners turn their site visitors into customers.

Tags: business small business website website

Natural Methods for SEO

It is very important to use natural methods for search engine optimization because Google could give penalties for doing otherwise. In order to avoid penalties by search engines, it helps to understand what methods are frowned upon.

Correct methods for increasing search engine optimization include adding content as often as possible, keeping track of your keyword density in the process. Adding too many instances of keywords and key phrases is called "Stuffing" and search engines don't regard it well. Having too few keywords in a page can make a website virtually "invisible" to search engines, so avoiding that is a good practice. Finding a good balance may help improve a small business website's page ranking and reputation with Google, and around a 4 percent keyword density is recommended. This can be optimized in a downloadable program known as DupeFree Pro. Simply copy and paste the text, type the keyword in the box and click "Keyword Density".

Having duplicate content online is HIGHLY frowned upon in Google and other search engines. Copying copywritten material WILL GET CAUGHT and penalized, so avoiding this is mandatory. Again, using DupeFree Pro can help small business website owners avoid duplicate content by copy and pasting text in the text box, and then click "online".

Another mistake made by small business website owners is "Blasting" their website, sending your website link to thousands of emails. Blasting is an improper practice which can get your site considered as "spam" or unsolicited bulk email. Search engines pick up on this, and next thing your website may be "Blacklisted" putting your site at the end of the list in search engines. Avoiding this can keep your small business website online and aid in the increase of search engine optimization.

Practicing natural methods for search engine optimization like using optimum keyword density, avoiding duplicate content, and not blasting your website may give small business website owners the edge other sites online. Keep your content informative, original, and keep it coming in order to let your visitors know you are there to help by using natural methods of increasing search engine optimization.

Read more about Search Engine Optimization or read my entire article on Natural Methods for Search Engine Optimization.

Tags: blasting DupeFree Pro duplicate content keyword density search engine search engine optimization small business website website

Website Age for Page Ranking

Page ranking can be directly proportional to website age, and is a key for increasing wesite search engine traffic. The longer that a website page is online, the more prestige it receives with search engines. Therefore, the sooner a company gets up and running, the more of a chance it has receiving a better page rank.

In order to have an aged site, the sooner your small business website appears online the better. If you are not online yet, there is no better time than now. Page ranking is an indication of how well search engines can index you when people search online. Older sites gain seniority, and increased page ranking is an indication of popularity.

By having an aged website, and inserting creative quality content often, a small business website can increase in page ranking. This takes having a user-friendly design, an attractive home page, appropriate tags, labels and keywords, and constant blog posting with valuable information on interesting topics. Keep these tips handy and don't waste any time without a website.

Check the Page Rank for a Website

Tags: page ranking small business small business website website

Keyword Optimization Tips

Small business website owners may have difficulty incorporating the appropriate keywords and key phrases to accurately describe their small business website. By choosing the appropriate keywords and key phrases, search engines can index your website better, faster, and perhaps give the edge needed to raise website ranking.

Choose keywords and key phrases that accurately describe your business. Don't use pronouns or vague descriptors such as this, that or it. The words in your title are should be included in the body of your website page or blog to positively influence how well search engines index and find your website.

Another tip is to make a list of keywords possibly entered to find your website online. Then by researching those keywords online at a site known as Keyworddiscovery.com, you can find out what the best possible keywords are to target your website. You can integrate their data into your own tools and search terms that drive traffic to websites by specific categories.

Proper keyword density is also important to gain a competitive edge over the competition. Download a program known as DupefreePro to check for duplicate content online and how many times keywords appear in each webpage by number and percentage. Keyword density should fall within 2% to 6% for optimum search engine results.

Using proper keywords and keyword density for your website can give the edge needed to succeed over your small business website's competition.

Read more about Search Engine Optimization and use these Keyword Research Resources

Tags: key phrases keyword keyword density
small business website website

Comparison of Static and Dynamic Sites

One of the first obstacles to overcome upon beginning a small business website, is the creation of your main page. You only can make one first impression, so the challenge is to make a positive one and draw your potential customers into your small business with good search engine optimization.

Depending whether you need a dynamic or static small business website will determine the work or cost it will take to launch. Static websites generally just sit there and have no options for interaction except for email. Static sites may not generate traffic, but are cheaper to run. Dynamic small business websites include secure and advanced online functions such as ecommerce, shopping carts, secure login, and generally need maintenance such as adding products and adjusting prices.

Important content contained in dynamic small business websites may include text, graphics, photos, audio, video, music, logos, trademarks and other artwork. You may or may not need all of these types of media, but you should maintain a simple message, positive first impression and a professional design. If you do, you may need a dynamic website design, and the proper decision may improve search engine optimization.

Deciding between a static and dynamic small business website depends on how much information, time and effort you want to put into your site. Static sites generally are for information purposes and just sit there, where dynamic ones usually use more functions. Gearing your small business product or service accordingly will determine whether you get the search engine results you desire.

Tags: static dynamic website search engine site small business

Key Fundamentals of Website Content

The importance of website content is nothing to overlook when deciding what should be included in a website design to attract search engines, and attain more traffic with Google. Many times the aesthetics of a website design may be correct, but the website content may still be lacking in several areas. As I've mentioned before, one of the most important keys to a website design is that it needs optimum performance by having a satisfactory search engine optimization, or seo. The key fundamentals of website content will help a site owner maximize the search results received.

One very important factor for a site to improve seo is having the content linked to the internet by using keywords and labels. These are keys to make your site more visible for search engines, improve search engine optimization, and attract more traffic. The title of the page should be included somewhere in the content of the web page itself. If not, the site may end up invisible to search engines such as Google.

Another fundamental key for website content is a snappy first impression or image design that the visitor will see. Make it easy for a person to be able to tell what service or product is offered, right away. Make buttons and key phrases large enough for the public to see.

Giving proof of reputation on your site is also fundamental for your website design. For example, if you have a business installing screenrooms, show examples of your work right on the website in order to uphold your reputation to visitors.

Using key fundamentals of website content will not guarantee page one of Google or other search engines right away, but it will most likely give your website design that edge needed over your competition.

Tags: website design design website content site fundamentals search engines seo search engine optimization

Three Types of Web Design Optimization

For small business owners, the key to do-it-yourself website promotion involves three types of web design optimization. Your search engine optimization goes beyond what visitors view displayed on your website, so our advice is looking at these seo optimization techniques:

• Code optimization accessed by search engines only
• On-page content optimized for seo and visitors
• Off-site promotional services for seo and backlinks

Within your design code in html or xhtml you may improve your small business site popularity and ranking by including key code features. Search engines only access the code, so be sure to use title tags with keywords and a proper meta description in a complete sentence. Each will improve your seo if you avoid using your company name and focus on what you do.

On-page content includes H tags for headings (h1) and subheadings (h2-h6), and then keywords within the text content, especially at the beginning of each opening sentence of each paragraph, and again in the last paragraph of your site. People are more likely to search on your product or service rather than your company name, so my advice is placing your company name in the second paragraph or last sentence of the first paragraph rather than at the very beginning of each page.

Off-site promotional services include web directories, blog directories, and web 2.0 social sites for establishing natural backlinks that act as votes for your site when found by search engines.

Do well on these three types of web design optimization techniques, and your small business website will be a step ahead of the competition.

Tags: advice search engine optimization small business website design

Code Repair Custom Site Makeover

The advice theme for www.CodeRepair.com has been revised under new ownership to commercial services for custom website design, custom blog design, and standard package website design, plus web graphics.

This site was previously managed by my father, and I am the new owner, Roger Degerstrom. The format was changed from a Joomla cms based system to custom XHTML 1.1 and CSS2, and topics on this blog include design advice, custom blogs, website design, related news, podcasts, site promotion, various reviews, and search engine optimization.

I apologize for the sudden change or any inconvenience. The time required managing several sites can be difficult, and he continues working full time and long hours in his custom web design business, blog, and podcast, and he will continue as a mentor to Code Repair as this site is now strictly design related.

I welcome small business owners interested in low cost standard or fully custom websites designed in XHTML 1.1 with CSS2, or custom Blogger blogs. With the change of ownership, yet all in the family, my slogan relates to that plus the advantages of using the latest XHTML code with "The Next Generation in Custom Website Design".

TAGS: advice blog design domains hosting news podcast promotion reviews seo small business websites website design