Posts Tagged ‘bounce rate’
Understanding “Bounce Rate”
Why visitors “Bounce” from your website involves understanding the term first. Bounce rate percentage represents initial visitors that “bounce off” to another website rather than continue to other pages within the website. Bounce rate means the number of people who land on a website and didn’t give it one single click.
Bounce rate helps understand how and where to change your website to improve stickiness. By lowering your bounce rate and increasing stickiness of your small business website, you can turn visitors into return customers. The higher the “bounce rate” is determines that visitors come to your website, see nothing of value and move on, probably to your competition’s websites.
Keep your bounce rate low by strategizing what needs to be improved with your website to increase stickiness, and most likely find that more of your potential customers may contact you for your products and services on your small business website.