Posts Tagged ‘key phrase’

Utilizing SEO to improve your website’s stickiness could be a great way to gain more traffic from website visitors and possibly increase the income of your business. The more visitors that arrive at your website strengthens any chances to gain more potential customers. The first challenge is to define how stickiness and SEO work.

First to define the difference between stickiness and SEO. SEO is what gets websurfers online to arrive on your website, whereas stickiness is what keeps them there. Of course more information on your website will encourage your website visitors to dig more into your information and resources, but the key is to have what you offer to be easily accessible. Using links that direct your online visitors to what they are looking for is important so navigation is easy for them.

Of course, directing website visitors to your website to just harvest information and leave is worthless unless you can convert some of those visitors into paying customers. The importance lies in defining your business and making it clear what you offer, and what makes your company stand out above the rest. Define your business niche and give examples of why you stand above the rest. Give your website visitors a “call to action” to interest them in what you do and desire to use your services.

In my case, custom CMS website design services, I’ve gotten all my customers to Google page one for key phrases that describe their business niche. Using nondeceitful methods and techniques of SEO in a variety of ways is what separates CodeRepair from a majority of web design services offered today. Promotion is not just about a pretty website or flashy photos and videos, but just like a car, what is under the hood to drive your business to success makes an impact. Learn more about using SEO to promote your business.

Need a website for your small business? Feel free to email me with questions or bookmark my blog and website for tips and advice on custom CMS small business website design.

Choosing proper keywords and key phrases for your small business website is important for your site to be found easily by search engines. By choosing appropriate keywords for your business, you can get more traffic to your website.

In order to use proper keywords, think about what potential customers would put in a search box to find your small business. Make a list, and choose the best ones which might be used most often. One way is to look at your competition’s websites and view the source code to see what keywords and key phrases they use. Then choose the top ten keywords or key phrases you think people search to find your business niche.

By choosing proper keywords and key phrases you can increase website traffic, and get your website  indexed more often by search engines. The more visitors you have then the more potential customers will visit your small business website. With proper keywords and key phrases turning visitors to customers can occur more often.

Read more about Search Engine Optimization and view these Keyword Research Resources

Related Blog Posts:
Benefits of Blog Tags and Labels
Keyword Optimization Tips
Stickiness for Effective Websites
Natural Methods for SEO
The 7 Best Website Optimization Techniques
Keyword Tracking For SEO
Web Design and Website Design

I recently did a project analyzing and comparing some of the top 10 websites indexed by Google with certain key phrases. The purpose of this study was to figure what key factors affected a high page ranking in Google, and how to tweak my own website to gain a competitive edge over the competition.

In taking each website, running it through Website Grader, validating the code, and reviewing the results, a few factors were consistent. The top sites had hundreds, thousands, even hundreds of thousands of pages and inbound links, and maintained top positions in Google despite of missing or too many keywords and descriptions. Also noted were sites with an older domain age and longer time until expiration were given higher priority in Google indexing. These factors seemed to affect a website in a positive manner, despite imperfections in code.

Regardless, my theory is that optimizing the source code for as few errors as possible and correct numbers of characters and keywords contained is important to obtain a winning website. Combining this with a pleasant layout, color scheme, and effective business strategy can turn more of your visitors into repeat customers.

Getting to Google page one in two months for over 30 key phrases was a surprise to me. Although I’d never promise a client the same results, I could touch on some points that are rather important to achieve a similar outcome.

Having an aged domain aided in reaching Google page one because it established seniority, even though nothing was posted for a while. Using appropriate methods for search engine optimization helped this website too. By using appropriate keyword density, adding content often and writing to solve a problem, my website has reached excellent rankings with Google.

Some things I didn’t do helped page rankings as well. By not using deceptive methods to attract traffic such as stuffing keywords or buying inbound links, Google doesn’t punish my website for deceptive practices. In doing research of the top 10 sites for given keywords, I’ve noticed a couple things in common, including a high number of site pages and inbound links, but Google rewards those who don’t try to deceive.

By using appropriate methods of search engine optimization to reach page one rankings in Google in only one month of effort, I’ve received more traffic, which translates into more potential customers and clients.

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“Web Design” and “Website Design” key phrases come up as 2 different indexes in a Google Search. Deciding on which website key phrase to use depends on what traffic you want it geared for, and can affect how much traffic your website receives. The same is true for any business niche. By using a more popular key phrase, your small business website can get more traffic and most likely receive more potential customers.

Since more people search on Google for “Web Design” rather than “Website Design”, it would make more sense to use the shorter version (if your small business website was geared around this type of business). The reason for this is because those searching for this type of business are more likely to use the shorter key phrase, rather than the longer one. This factor can help decide what key words and phrases to incorporate on your small business website design. Strategize key words and key phrases for your website, search them, and see what keywords are used by your competition.

For small business website owners to understand which keywords and key phrases to use, it makes sense to choose some of the most common searches done in Google within one’s niche. By using more popular keywords and key phrases, a small business website owner can drive more traffic to their website.

Small business website owners may have difficulty incorporating the appropriate keywords and key phrases to accurately describe their small business website. By choosing the appropriate keywords and key phrases, search engines can index your website better, faster, and perhaps give the edge needed to raise website ranking.

Choose keywords and key phrases that accurately describe your business. Don’t use pronouns or vague descriptors such as this, that or it. The words in your title are should be included in the body of your website page or blog to positively influence how well search engines index and find your website.

Another tip is to make a list of keywords possibly entered to find your website online. Then by researching those keywords online at a site known as Keyworddiscovery.com, you can find out what the best possible keywords are to target your website. You can integrate their data into your own tools and search terms that drive traffic to websites by specific categories.

Proper keyword density is also important to gain a competitive edge over the competition. Download a program known as DupefreePro to check for duplicate content online and how many times keywords appear in each webpage by number and percentage. Keyword density should fall within 2% to 6% for optimum search engine results.

Using proper keywords and keyword density for your website can give the edge needed to succeed over your small business website’s competition.

Read more about Search Engine Optimization and use these Keyword Research Resources