Posts Tagged ‘promotion’

Add your contact information to every page of your website and give your website visitors the option of contacting you for business no matter what page they might land on. This gives you a better chance of being easily found by your website visitors.

When someone finds your website in a search engine, they might land on any webpage that you have. By having the contact information at the bottom of every page, you give your website visitors the option to contact you no matter where they land. Keeping your email address, phone number, and perhaps even your address at the bottom of each page of your website is a good practice for making good use of your website traffic.

When you add your contact information to every page of your website, you make it easier for your website visitors to reach you for business. Keeping an easily accessible line of communication between your website visitors and your business can make it easier to turn visitors into customers.

I have compiled a list of Free Directories to Submit Your Website for Inbound Links which could be useful to get more traffic to your website. Inbound links are an important measure for ranking a website and is just like free advertising.

Simply go through each directory link one at a time and find the niche that your website would fit into. Once you navigate there, on each website, you can click on “submit url”, “submit links” or “suggest a site” either at the top or bottom of the webpage. Then there will be a form to fill out including your name and email, the URL, title, description and keywords of your website, and perhaps a category your business fits into. Submit the form after filling in captchas, choosing “free regular link” and making sure it is complete. If you want to put a reciprocal link on your website to them you can, and it may expedite the process of being listed in each directory. Some add your website immediately and others may take longer, but getting free inbound links without using deceitful means for SEO is the proper way of going about it.

Submit to these free directories for inbound links to get more traffic to your website. By tracking your stats as well, you can see how much your website visitor count goes up. Also try this Domain Inbound Links Checker which is a free website that analyzes inbound links and shows the domains of backlinks.

Have a look on my webpage on this inbound links checker.

By announcing new website design launches or projects for your small business, you can drive more traffic to your website. This approach could get you more customers because another post adds one more page you can be indexed by search engines.

Every time I launch a new website I announce it on my small business website blog in order to advertise what projects have been recently completed. The advantage is that people either in that business or looking for related topics may land on my website and see what I can do for them. In some rare cases I’ve found my site even ranked higher for a post I’ve written than the website I designed for my customer. My post then links to the customer that it was originally written to promote.

By announcing new projects for your small business website, you can promote yourself more, get more visitors to your website and eventually turn those visitors into paying customers.

Have a look at other posts regarding website launches.

When you advertise your website, you’ll find more people will find you, giving you more potential customers for your small business. Sometimes small business owners will launch a site and forget that putting the web address on their printed material and company vehicle is necessary to attract business.

When you get a new website, the address needs to be added to business cards, printed material and perhaps even on company vehicles. If you have a new website for your small business and don’t advertise it’s address, it’s almost like having no website at all. Chances are your website traffic will not be very high until you add it’s address to your business cards and pass them out as often as possible.

When you add a new website for your small business, adding the address to printed material is necessary to attract business. Soon you could soon have more visitors, potential customers, and income by advertising your small business website as many ways as possible.

Another post about promoting your small business website:

Networking to Boost Business

The idea of driving traffic to a website is not only to get them there. What do you want them to do once they are there? The plan should be to give your potential customer a “Call to Action” and answer the question: “What can this company do for me?”

Your website has to be there to help solve a problem for your potential customer. They have to think that your product or service can undoubtedly make their life easier. Lay out the benefits of your company, and the disadvantages of being without your product or service. Make plans in your writing and marketing strategies to draw your traffic in and make them interested in what you are all about.

Stickiness and natural methods of SEO should be used to drive traffic to your website, and turn them into return customers. By giving your website visitors benefits of your product or service, the chance of having more return customers could be greater.

Have a look at some related posts I’ve written such as Key Fundamentals of Website Content, Small Business Website Home Page Advice, Obtaining a Winning Website, The Importance of Market Branding and The Best 7 Website Optimization Techniques.

Why visitors “Bounce” from your website involves understanding the term first. Bounce rate percentage represents initial visitors that “bounce off” to another website rather than continue to other pages within the website. Bounce rate means the number of people who land on a website and didn’t give it one single click.

Bounce rate helps understand how and where to change your website to improve stickiness. By lowering your bounce rate and increasing stickiness of your small business website, you can turn visitors into return customers. The higher the “bounce rate” is determines that visitors come to your website, see nothing of value and move on, probably to your competition’s websites.

Keep your bounce rate low by strategizing what needs to be improved with your website to increase stickiness, and most likely find that more of your potential customers may contact you for your products and services on your small business website.

Stop Bouncing Tips For Website Success

What is Bounce Rate and Why it Matters

The importance of market branding revolves around understanding, choosing, and marketing your business logo and motto, or your “market brand”. Market Branding is a name, term, symbol, sign and/or design to differentiate and identify goods and services of a seller or group of sellers.

Market branding is about getting your potential clients to think you are the only one with a solution to their problem. Your logo’s colors should convey the nature of your business. Using a matching design and color scheme on your website, business card and printed materials can make your company’s market branding more effective and increase it’s market value. Your business logo design should give a positive first impression to attract new customers with a unique look that is simple and makes a statement. Your market branding should deliver your message clearly, confirm credibility, motivate the buyer, and establish user loyalty. Your market brand is your source of promise to the consumer, and the foundation of marketing communication that business should not be without.

The importance of market branding involves multiple considerations. By choosing appropriate designs, colors and logos, a small busniess owner can effectively portray the business they are in. Consider what the customer is going to see, because when you have a positive first impression, you may find that potential customers may become clients.

Many small business website owners do not know about a powerful networking tool known as Twitter. This website has recently gained popularity with millions of people around the world. When properly used, small business website owners can increase their site following, and advertise what they do in an online community.

Follow me for web design advice and fun stuff on Twitter.

Creating a Twitter account and obtaining followers on Twitter can aid small business website owners advertisement on the web. By obtaining a following of people in their own business, small business website owners can be exposed to many people in the same market. Many people use Twitter as a friendly “chatting” place to talk about personal affairs, but I find getting followers in the same business and offering information about what I do, invites other small business website owners to follow me as well. They can offer tips and updates that I may have overlooked on the web, and I return the favors.

Twitter is what I like to call the “business myspace”, because it’s very popular with business heads who “tweet” about ongoings in their business and related topics. But beware, spammers who get on Twitter just to push their product and send you to spammy websites should be avoided.

Find out more about Getting Started on Twitter Tips and Advice and check out these other posts on social media.

Stickiness is necessary for a website to be effective, sometimes websites die off quickly because of lack of stickiness. Stickiness can be enhanced within your webpage as well as in blog posts. Successful blogs depend upon having readers who come back on a regular basis. Creating a groups of loyal readers is based on quality information in your posts, and keeping your blog content original and interesting.

First of all, understand what stickiness is and how to increase it in your website. Stickiness is defined as “The amount of time spent at a site over a given time period”. Stickiness is anything about a website that encourages a potential customer to stay longer and return on a regular basis, and is measured by the average minutes each month that website visitors spend at a website, and sometimes measured by “page views”. Website stickiness is a comparison of number of visits to a webpage (repeat usage) versus the time spent per usage (session stickiness). A website is considered “Sticky” if someone is encouraged to stay for a period of time and returns regularly. Provide wanted content, allow site personalization and invite user feedback with a “comments” section. Indicators of loyalty and site views are very important measures that websites can offer advertisers.

Stickiness for effective websites means that more people will be attracted to your site and remain there longer. Stick to the topics and stay focussed to go in-depth on single subjects. By increasing your website’s stickiness you can increase your webpage’s popularity and page ranking.

Have a look at these other blog related posts that give tips and advice on writing blog posts, filtering spam, writing to increase traffic, WordPress advantages over Blogger, ways to come up with post ideas and read more about Search Engine Optimization.

Of the approximate 6 million small business enterprises in the USA, those with 20 or fewer employees are still the vast majority. 5.23 million have fewer than 20 employees, and only 760,000 have 20 or more. These are the latest published statistics from the US Census Bureau, and the breakdown is rounded off as follows:

Total Number of Small Businesses in USA by Size

20,000 with 500+ employees
110,000 with 100+ employees
630,000 with 20+ employees
5,230,000 with 20 or less

5,990,000 Total Number

Micro small business website ownership of at least one home page is more than 70%. Of those, only 5% have added a small business blog to their site according to a NY Times piece reported in December 2007, and entitled Blogging’s a Low-Cost, High Return Marketing Tool.

Based on this 5% which may be slightly higher according to others tracking data, there are only 299,500 small business websites with blogs. If you are one of the 30% of small business owners without a website, or one of the 95% without a blog, my advice is starting now with this low cost marketing tool to promote your small business. Let us know how we can help with your strategy of keeping up with or staying ahead of the competition.