Posts Tagged ‘search engine optimization’

Getting to Google page one in two months for over 30 key phrases was a surprise to me. Although I’d never promise a client the same results, I could touch on some points that are rather important to achieve a similar outcome.

Having an aged domain aided in reaching Google page one because it established seniority, even though nothing was posted for a while. Using appropriate methods for search engine optimization helped this website too. By using appropriate keyword density, adding content often and writing to solve a problem, my website has reached excellent rankings with Google.

Some things I didn’t do helped page rankings as well. By not using deceptive methods to attract traffic such as stuffing keywords or buying inbound links, Google doesn’t punish my website for deceptive practices. In doing research of the top 10 sites for given keywords, I’ve noticed a couple things in common, including a high number of site pages and inbound links, but Google rewards those who don’t try to deceive.

By using appropriate methods of search engine optimization to reach page one rankings in Google in only one month of effort, I’ve received more traffic, which translates into more potential customers and clients.

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It is very important to use natural methods for search engine optimization because Google could give penalties for doing otherwise. In order to avoid penalties by search engines, it helps to understand what methods are frowned upon.

Correct methods for increasing search engine optimization include adding content as often as possible, keeping track of your keyword density in the process. Adding too many instances of keywords and key phrases is called “Stuffing” and search engines don’t regard it well. Having too few keywords in a page can make a website virtually “invisible” to search engines, so avoiding that is a good practice. Finding a good balance may help improve a small business website’s page ranking and reputation with Google, and around a 4 percent keyword density is recommended. This can be optimized in a downloadable program known as DupeFree Pro. Simply copy and paste the text, type the keyword in the box and click “Keyword Density”.

Having duplicate content online is HIGHLY frowned upon in Google and other search engines. Copying copywritten material WILL GET CAUGHT and penalized, so avoiding this is mandatory. Again, using DupeFree Pro can help small business website owners avoid duplicate content by copy and pasting text in the text box, and then click “online”.

Another mistake made by small business website owners is “Blasting” their website, sending your website link to thousands of emails. Blasting is an improper practice which can get your site considered as “spam” or unsolicited bulk email. Search engines pick up on this, and next thing your website may be “Blacklisted” putting your site at the end of the list in search engines. Avoiding this can keep your small business website online and aid in the increase of search engine optimization.

Practicing natural methods for search engine optimization like using optimum keyword density, avoiding duplicate content, and not blasting your website may give small business website owners the edge other sites online. Keep your content informative, original, and keep it coming in order to let your visitors know you are there to help by using natural methods of increasing search engine optimization.

Read more about Search Engine Optimization or read my entire article on Natural Methods for Search Engine Optimization.

One of the first decisions to make when beginning a small business website design is considering the creation of a home page. There are many options and techniques to attract website traffic. It is important for visitors to be interested in your product or service, and making a positive first impression should be taken into consideration to improve website traffic and search engine optimization.

An attractive home page helps draw online traffic to your small business website. Sharp graphics and layout should be appealing and to the point giving a positive first impression. Appropriate fonts and colors to match your business card or printed material may impress your visitors. Potential customers should be able to
gather information quickly and easily on your small business website’s main page and easily discern the products and services offered.

A small business website’s home page will be the first thing a visitor sees, and should incorporate techniques that attract website traffic. After all, bringing repeat customers is an advantage of having a small business website, and visual appeal will encourage them to tell a friend, or bookmark your site.

Deciding what tags and labels to include on your small business website log, or blog, is one of the first challenges to face. First, understand the difference between the terms: Tags and Labels, and secondly use that knowledge to direct more traffic to your small business website, thus increasing usability and backlinks for search engine optimization.

A blog should be an informal account of your thoughts of the day, talking to your audience like you would to a friend. The tags and labels within your blogs are used primarily to aid your website visitors. Blogs contain tags and labels, which are important key words and phrases that assist with navigation either to or around your website pages. Tags lead visitors to your small business website and are a link to Technorati that create backlinks for bringing traffic to your website, adding promotional value to your blog. Blog tags should be simple, 3 words or less using key words, because keyword tags are more likely to attract visitors to your blog.

Once visitors arrive on your small business website, labels are keywords within your site which organize your posts and refer visitors to other pages in your website with related topics. Like a filing system, labels group your blog posts into categories, and both tags and labels should be contained in the content body of the blog post they are in.

Using tags and labels can facilitate navigation within your small business website, and help search engines find you easier as well. Using appropriate tags and labels for your content will aid search engines in finding you on the internet, and help navigation of your web pages to your visitors once they arrive there.

Read more about Search Engine Optimization
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Letting a website sit idle by not adding content often enough may force it to die off within a few months, and it will never receive an esteemed ranking with Google or other search engines. Another important point is that having improper keyword density, or KD, is just like having no keywords in your site at all. A low keyword density will get you penalized, and too many or “stuffing” keywords into a page will be picked up on by search engines as well. It’s wrong to try to use deceptive practices in order to reach page one of Google.

Blogging with original quality content as often as possible is important, even if it is only once or twice a month, but obviously, the more posts the better. Search engines know if content has been added, and reward those who add fresh content on a regular basis. Also, an appropriate keyword density of around 4 percent is rather important to optimize your search engine optimization, or SEO. Keyword density is a percentage ratio of number of instances of a keyword on a single web page, divided by the total number of words on that page. Keyword density can be easily calculated by a downloadable program from a site known as Dupefree Pro.

Blogging approximately once or twice a week can improve your page ranking because blogs give search engines more resources for visitors to link to your page. Also,it will give you an edge over the 90 percent of small business website owners who do not blog regularly, and the page ranking, or PR, of your small business website is more likely to increase. Again, maintain a keyword density at or close to 4% in order for search engines to find you more often, and your stats with Google will undoubtedly improve greatly.

Look at our Custom Blog Design Prices on this website.

The importance of tracking stats is to know which of your pages have been visited, and how long visitors stay on your site so a small business owner can adjust the web content to match the interest of the visitor, thus increasing search engine optimization.

Every “hit” a site gets leads a trail back to the search word the visitor used in Google or MSN in order to find your small business website. This is important to find out how search engine optimization works and how you’re indexed, so you can use those words more often in order to attract more traffic to your website.

The point of a site does not only revolve around the volume of website traffic, because high traffic is useless unless those visitors convert into paying customers. Having a “Benefit Statement”, or defining a purpose for your website is important. Think, “How will someone benefit by visiting my site?” At the same time, realize that the visitor is thinking, “What can this product or service do for me?” Show the best aspects of your site on your main page and try to solve a problem for them.

There are stat tracking services to analyze popular pages, such as statcounter.com, goingup.com and onestat.com. A piece of code can be put on the bottom of the html pages of your small business website to track your traffic. Showing the number of hits at the bottom of your web page may work against a small business website owner in some cases, because a high number may seem unrealistic, and a low number may show a website as unpopular. Popular term searches, what terms were used for people to find your site and other important statistics may be viewed as well.

The results of tracking your website stats can help small business website owners tweak their sites to get the optimum results for search engine traffic optimization. Your stats will determine whether you have search engine optimization for your small business website down to a science, and help search engines recognize your website better.

For small business owners, the key to do-it-yourself website promotion involves three types of web design optimization. Your search engine optimization goes beyond what visitors view displayed on your website, so our advice is looking at these seo optimization techniques:

• Code optimization accessed by search engines only
• On-page content optimized for seo and visitors
• Off-site promotional services for seo and backlinks

Within your design code in html or xhtml you may improve your small business site popularity and ranking by including key code features. Search engines only access the code, so be sure to use title tags with keywords and a proper meta description in a complete sentence. Each will improve your seo if you avoid using your company name and focus on what you do.

On-page content includes H tags for headings (h1) and subheadings (h2-h6), and then keywords within the text content, especially at the beginning of each opening sentence of each paragraph, and again in the last paragraph of your site. People are more likely to search on your product or service rather than your company name, so my advice is placing your company name in the second paragraph or last sentence of the first paragraph rather than at the very beginning of each page.

Off-site promotional services include web directories, blog directories, and web 2.0 social sites for establishing natural backlinks that act as votes for your site when found by search engines.

Do well on these three types of web design optimization techniques, and your small business website will be a step ahead of the competition.