Posts Tagged ‘stickiness’
Understanding “Bounce Rate”
Why visitors “Bounce” from your website involves understanding the term first. Bounce rate percentage represents initial visitors that “bounce off” to another website rather than continue to other pages within the website. Bounce rate means the number of people who land on a website and didn’t give it one single click.
Bounce rate helps understand how and where to change your website to improve stickiness. By lowering your bounce rate and increasing stickiness of your small business website, you can turn visitors into return customers. The higher the “bounce rate” is determines that visitors come to your website, see nothing of value and move on, probably to your competition’s websites.
Keep your bounce rate low by strategizing what needs to be improved with your website to increase stickiness, and most likely find that more of your potential customers may contact you for your products and services on your small business website.
Sitemaps For Your Website
A sitemap is a webpage list overview to aid in website navigation for visitors and search engine bots, usually for larger websites. It can be a webpage that lists the pages on a website, organized by importance or navigation order, rather than an alphabetical order list index which is known as a “site index”.
Sitemaps improve SEO ensuring every webpage can be located, and provide content overview in a glance which helps visitors navigate around your website. They are particularly useful for stickiness because instead of a visitor arriving and “bouncing” from your website, a sitemap may help engage your visitor and interest them into other pages of your site.
Sitemaps for your website offer easier navigation, more stickiness, increased SEO, and a clear layout of what your website contains. Once a website reaches 50 to 100 pages, it is recommended to add a sitemap in order to give it effective navigation.
Have a look at my Webdesign Resources Sitemap for this website.
Related Resource:
“Add a Google Searchbox to Your Website
Stickiness for Effective Websites
Stickiness is necessary for a website to be effective, sometimes websites die off quickly because of lack of stickiness. Stickiness can be enhanced within your webpage as well as in blog posts. Successful blogs depend upon having readers who come back on a regular basis. Creating a groups of loyal readers is based on quality information in your posts, and keeping your blog content original and interesting.
First of all, understand what stickiness is and how to increase it in your website. Stickiness is defined as “The amount of time spent at a site over a given time period”. Stickiness is anything about a website that encourages a potential customer to stay longer and return on a regular basis, and is measured by the average minutes each month that website visitors spend at a website, and sometimes measured by “page views”. Website stickiness is a comparison of number of visits to a webpage (repeat usage) versus the time spent per usage (session stickiness). A website is considered “Sticky” if someone is encouraged to stay for a period of time and returns regularly. Provide wanted content, allow site personalization and invite user feedback with a “comments” section. Indicators of loyalty and site views are very important measures that websites can offer advertisers.
Stickiness for effective websites means that more people will be attracted to your site and remain there longer. Stick to the topics and stay focussed to go in-depth on single subjects. By increasing your website’s stickiness you can increase your webpage’s popularity and page ranking.
Have a look at these other blog related posts that give tips and advice on writing blog posts, filtering spam, writing to increase traffic, WordPress advantages over Blogger, ways to come up with post ideas and read more about Search Engine Optimization.